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Theater popcorn5/24/2023 ![]() ![]() Movie theater managers saw their operation much like live theater, with a slightly reverential atmosphere. The first movie theaters banned snacks.Īs some of the earliest films began to unspool across screens in the 1920s, cinema houses had a widespread policy: No food was allowed. (Ticket prices are shared with film studios.) Whether you’re among those anxious to return to the theater or choose to opt out for a bit longer, take a look at some interesting facts behind the concession business. Pricey movie theater concessions, after all, are responsible for roughly 40 percent of a cinema's profits. Box office numbers are growing, and it may not be long before attendees are enjoying summer blockbusters with a lap full of food. Due to pandemic prohibitions and the public's general hesitations about taking part in large indoor gatherings, multiplexes are no longer the entertainment hub they once were.īut as vaccination rates increase, so does optimism. Movie theaters have had a rough 12 months.
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